Taboola Inks Multi-Year Partnership with National World, One of UK’s Largest Regional Publishers

One of the global leaders in powering recommendations for the open web, Taboola (TBLA) has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers with over 15 million monthly visitors.

National World who is listed on the London Stock Exchange intends to utilize Taboola’s suite of products to help increase its audience, enhance user engagement and boost revenue across its digital properties. Some of their notable reginal titles include Yorkshire Evening Post, The Scotsman, and Express & Star.

Under the partnership, sales will be managed by Axiom Media Alliance, a joint venture between National World and Axiom Media Holdings that markets all digital and video assets to advertisers.

Adam Singolda, Founder and CEO at Taboola, said: “National World is a leading force in the UK media, with readers spanning a large network of national and local titles. I’m excited to be part of the company’s further growth, built on Taboola technologies designed to boost audiences, engagement, discovery, and revenues further.”

The PRISM AdTech and Media Index company has recently announced some successful publisher partnerships this year. Some recent notable deals were with tech publisher Foundry and Ireland’s largest media group Mediahuis Ireland.