Super Basic: Oatly Launches New Oatmilk Varieties Nationwide
Oatly Group AB (Nasdaq: OTLY) has announced the nationwide launch of two new beverage innovations in the US: Unsweetened Oatmilk and Super Basic Oatmilk.
Leah Hoxie, SVP of Innovation, Oatly North America, commented on the launch, saying it provides consumers even more choice as Oatly continues to encourage the switch to oatmilk.
“As oatmilk continues to move into the mainstream, now more than ever we see people unwilling to sacrifice great taste for dietary preferences – they’re looking for both. Our US R&D team spent nearly a year perfecting both of these oatmilks to strike this balance and complement the rest of our portfolio. We’re confident these new products will live up to what people are looking for and we can’t wait for everyone to try them.”
Oatly’s Unsweetened Oatmilk features a proprietary new oat base which enables the company to deliver 0g of sugar and just 40 calories per serving. The company’s Super Basic Oatmilk has just four ingredients: water, oats, sea salt, and citrus zest fiber, for texturizing and stabilization. Oatly Super Basic boasts all the creamy, deliciousness oatmilk can offer with a simpler formulation.
Oatly has stated its lineup of non-dairy milk alternatives have the same creamy taste, frothy feel, and functionality as cow’s milk, while generally having a lower environmental impact. A recent Oatly flash poll on US consumer milk preferences found that more than half (54%) of Gen Z and almost half (49%) of Millennials polled prefer plant-based milk to cow’s milk.
Oatly’s new products will be available at retailers nationwide, including Albertsons, Publix, Sprouts, Target and more over the coming months.
The company’s market cap stands at 738.53 million.
About Oatly
We are the world’s original and largest oat drink company. For over 30 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.
