London, Jan. 03, 2025 (GLOBE NEWSWIRE) — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the December 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.
Pixalate analyzed more than 1.5 billion impressions across 5k+ CTV apps with open programmatic advertising to compile this research. The rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.
The reports also include the top 10 most popular Bundle IDs for each CTV platform in key regions, including North America, Europe, the Middle East, Africa (EMEA), and Latin America (LATAM).
Key Findings:
100 Most Popular Bundle IDs for programmatic advertising in CTV (December 2024)
Roku
| Bundle ID | App Name | App Store ID | Developer Name |
| com.hulu.plus.roku | Hulu | 2285 | Hulu LLC |
| 74519 | Pluto TV – Free Movies/Shows | 74519 | Pluto Inc. |
| 552828 | ViX: TV, Deportes y Noticias | 552828 | Univision Communications Inc. |
| 43465 | Fubo: Watch Live TV & Sports | 43465 | fubo |
| 151908 | The Roku Channel | 151908 | Roku |
| com.roku.nba | NBA | 73249 | NBA Properties Inc |
| 46041 | Sling TV – Live Sports, News, Shows + Freestream | 46041 | Sling TV L.L.C. |
| 41468 | Tubi – Free Movies & TV | 41468 | Tubi, Inc |
| com.roku.foodnetwork | Food Network GO | 75617 | Scripps Networks LLC |
| 145039 | Watch OWN | 145039 | OWN LLC |
Amazon Fire TV
| Bundle ID | App Name | App Store ID | Developer Name |
| b00kdsgipk | Pluto TV – Watch Free Movies, Shows and Live TV | B00KDSGIPK | Pluto TV |
| b00e81o27y | ESPN for Fire TV | B00E81O27Y | ESPN Distribution, Inc. |
| b019dchdzk | Fubo: Watch Live TV & Sports, Shows, Movies & News | B019DCHDZK | fuboTV |
| b075nthvjw | Tubi: Watch Free Movies & TV Shows | B075NTHVJW | Tubi, Inc |
| b00i5vt8ky | FOX Sports: Watch NFL, College Football & MLB | B00I5VT8KY | FOX Sports Media Group |
| b00odc5n80 | Sling TV: Live Sports, News, Shows + Freestream | B00ODC5N80 | Sling TV LLC |
| b07bkpfxtj | Philo: Shows, Movies, Live TV. | B07BKPFXTJ | PHILO |
| b01j62q632 | DIRECTV | B01J62Q632 | DIRECTV |
| b00ub051na | VH1 | B00UB051NA | VH1 |
| b017jevtp4 | HGTV GO | B017JEVTP4 | Scripps Networks, LLC |
Apple TV
| Bundle ID | App Name | App Store ID | Developer Name |
| 383457673 | Plex: Watch Live TV and Movies | 383457673 | Plex Inc. |
| 1508186374 | Peacock TV: Stream TV & Movies | 1508186374 | Peacock TV LLC |
| 487285735 | Fandango at Home | 487285735 | VUDU, Inc. |
| 307184892 | CBS Sports App: Scores & News | 307184892 | CBS Interactive |
| 905401434 | Fubo: Watch Live TV & Sports | 905401434 | fuboTV Inc. |
| 317469184 | ESPN: Live Sports & Scores | 317469184 | Disney |
| 711074743 | FanDuel Sports Network | 711074743 | Diamond Digital Group LLC |
| 294056623 | FOX Sports: Watch Live Games | 294056623 | FOX Sports Interactive |
| 376038666 | HGTV GO – Stream Live TV | 376038666 | Scripps Networks, LLC |
| 493619333 | MLB | 493619333 | MLB |
Samsung Smart TV
| Bundle ID | App Name | App Store ID | Developer Name |
| g15147002586 | SAMSUNG TV PLUS | G15147002586 | Samsung Electronics Co., Ltd. |
| g17243010190 | ESPN | G17243010190 | ESPN |
| g00002687241 | Plex | G00002687241 | Plex, Inc. |
| g17198010041 | Sling TV: Live TV, Sports, News + Freestream | G17198010041 | Sling TV L.L.C. |
| g18229011675 | Pluto TV | G18229011675 | Pluto TV, Inc. |
| g15055001404 | The Weather Channel | G15055001404 | The Weather Channel |
| g15115002089 | Tubi – Free Movies ＆ TV | G15115002089 | Tubi, Inc. |
| g18331012212 | AMC | G18331012212 | AMC Networks |
| g18318012160 | History | G18318012160 | A+E Networks |
| g19341014141 | Fox Nation | G19341014141 | Fox News Network, LLC |
Why is it important to see the top Bundle IDs for CTV apps?
In CTV advertising, programmatic advertisers use “Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of Bundle IDs has led to confusion around targeting and measurement, creating a vulnerability that ad fraudsters can exploit.
Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.
Additionally, the IAB Tech Lab has issued guidelines for using app IDs, and OpenRTB 2.6 has offered support for Channel and Network Objects information to avoid overloading the Bundle ID field.
Download the Top 100 CTV Bundle IDs in December for each platform here:
Samsung Smart TV
Amazon Fire TV
Apple TV
Roku
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top 100 Most Popular Bundle IDs for CTV (the Report), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.
This article was originally published here.
