Look Good, Feel Good. Invest Well, Feel Rich.

Maybe you didn’t channel your “inner Fergie” this month and work on your fitness. And maybe you indulged in a few too many cheat days because donuts still contain nutrients, right? Not to worry. You can still participate in National Wellness Month just by sporting the right “look”. Fake it till you make it.

This week we will dive into the brand aspect of Wellness and explore ways you can enhance your aura through appearances. If you’d rather try to enhance your portfolio instead, keep reading for wellness brand related investment ideas so that you can talk the talk, even if you don’t care to walk.

Wear It Out Without Needing to Work It Out

Not headed to the gym but want to look like you know a thing or two about that life? Or are you a “non-poser, poser” and on your way to yoga class? Either way, you need to be wearing the right gear.

Spandex is the material and Lululemon is the brand for it. Don’t get us wrong, there are plenty of brands out there making that feel good stretchy clothing but we’re trying to be comfortable, fashionable, and maybe even broke.

Lululemon Athletica Inc. (LULU) has recently released that it will be announcing their Q2 earnings on Thursday. It will be interesting to see the report and market reaction as retail has been getting hit hard this earnings season. The company is up ~11% YTD.

The next necessity to fit the look are shoes. Foot Locker will be your resource for all athletic and trendy shoes. Just please, no Crocs. We don’t care how comfortable they are.

Foot Locker, Inc. (FL) has been in the headlines recently as it posted a second quarter loss, announced a pause on quarterly dividend payments and slashed its annual guidance. Shares fell around 30% on the report. FL is now down ~52% YTD.

No outfit is ever complete without the right accessories. So, the smart watch of course, is an absolute necessity. Fitbit was so 2000’s so please do not become the next National Enquirer fashion victim. If you’re already going broke from your LULU purchase, keep the train rolling and get an Apple watch. No one even needs to know if it’s tracking your steps.

Apple, Inc. (AAPL) recently has changed their stance on California’s “Right to Repair” bill after having opposed it for years. Almost half of US states have implemented their version of “right to repair” legislation. The stock is up ~41% YTD.

Equipment or Décor? Who Cares.

Have you ever walked into someone’s apartment and seen a large piece of workout equipment sitting in their living room? You know what we are talking about. It’s usually that hideous bicycle with moving arms and a fan attached to it. Immediate turn off. Now what if it’s a Peloton? Totally acceptable. Thanks, Covid.

Peloton Interactive Inc. (PTON) followed in the footsteps of Foot Locker (pun intended) as it recently posted disappointing Q2 results. The stock hit a new all-time low and traded down ~23% on the news as it cited another decline in subscribers and increased costs associated with its recent equipment recall. The disappointment has added to its negative YTD return ~27%.

Stay Hydrated My Friends

If you want to pretend like you are going to drink the recommended 8 glasses of water a day and look cool doing it, get a HydroFlask. It looks better in your hand than a shake weight. Plus, the great thing about them is that they are called a flask, so no one really needs to know what’s in them.

Helen of Troy (HELE) has recently been focusing on its global restructuring plan, “Project Pegasus” and is working to build a market-leading brand portfolio. Some of its brands include HydroFlask, Revlon and Braun. HELE is in the green YTD at ~8%.

As National Wellness month wraps up along with summer, we hope you have had a chance to tune into your wellbeing through fitness, nutrition or with the right look. At the very least, we hope you’ve invested in it.

Business Descriptions of Companies Mentioned:

Lululemon Athletica Inc. (LULU) is an athletic apparel retailer that specializes in yoga wear and activewear. The company has grown to become a prominent player in the global fitness and lifestyle apparel market. Lululemon is known for its high-quality clothing and accessories designed for yoga, running, training, and other forms of athletic and leisure activities.

Foot Locker, Inc. (FL) is an American retail company that specializes in athletic footwear and apparel. The company has grown into a global leader in the sports retail industry. Foot Locker operates a chain of retail stores under various brand names, offering a wide selection of athletic shoes, apparel, and accessories catering to a diverse range of sports and activities.

Apple, Inc. (AAPL) an American multinational technology company renowned for its innovation and impact on consumer electronics, software, and services. Apple’s brand loyalty, ecosystem integration, and dedication to delivering high-quality products have contributed to its immense success and market capitalization. The company’s influence extends beyond hardware, as its software, services, and innovations have shaped the technology landscape and influenced consumer behavior on a global scale.

Peloton Interactive, Inc. (PTON) is a technology company that has revolutionized the fitness industry by offering connected fitness solutions. Peloton has gained widespread recognition for its innovative approach to delivering workout experiences through a combination of hardware, software, and content. Peloton’s success can be attributed to its ability to blend technology, fitness, and community-building into a seamless and engaging experience. The company’s products and services have resonated with individuals seeking convenient and effective ways to stay fit from the comfort of their own homes.

Helen of Troy (HELE) is a leading global consumer products company with a diverse portfolio of brands spanning various categories. The company has a significant presence in the beauty, personal care, home, and health sectors.Helen of Troy’s success lies in its ability to identify consumer needs, develop innovative solutions, and market products under established and trusted brand names. The company’s diversified portfolio mitigates risk and positions it well to shifts in consumer preferences across different sectors.