Brilliant Earth (BRLT) Identifies Boston as a Locale Gem; Expands Northeast Retail Locations

PRISM Consumer Products Index company Brilliant Earth Group, Inc. (BRLT), who is a global leader in ethically sourced fine jewelry, has announced the expansion of its retail presence with the opening of two new street-level showrooms in Boston, alongside the renovation of its existing Newbury Street location. The new Chestnut Hill showroom, located at 27 Boylston Street within the premier shopping destination “The Street Chestnut Hill,” is now open. A second showroom in Boston’s Seaport District, located at 254 B Street within “The Superette,” is set to open in November.

With the addition of these two new showrooms, customers from the broader New England region will have convenient access to Brilliant Earth’s offerings in Chestnut Hill and the Back Bay and South Boston Waterfront areas near downtown Boston. Both locations will feature try-on bars, giving customers a hands-on shopping experience, while the thoughtfully designed floorplans reflect the brand’s continued evolution of its curated appointment model, supporting the growing demand for its fine jewelry.

“The Boston area has been central to our retail growth since we opened our first showroom outside California on Newbury Street in 2016,” said Beth Gerstein, Co-Founder and CEO of Brilliant Earth. “These new showrooms in Chestnut Hill and Seaport represent significant milestones in our strategic expansion, allowing us to offer a more personalized shopping experience to our customers.”