Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels

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EL SEGUNDO, Calif. & LOS ANGELES, January 09, 2025–Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand TOKYOPOP, today announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels® and Barbie® brands.

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