Peloton and Costco Announce Holiday Partnership as PTON Shares Ride on An Incline, Closing Up ~11%

Today’s PRISM Consumer Products Index leader Peloton Interactive, Inc. (PTON), closed the day with shares up ~11%. The upward incline comes after announcing its partnership with Costco (COST) who intends to offer the Bike+ at 300 of its stores, across the US and on its website, through February 15, 2025.

This is Peloton’s first seasonal collaboration in the US that will be impactful as Costco can provide additional exposure to its members, during the holiday season. The Bike+ will sell to retail for$1,999 in store and $2,199 online (including delivery).

“The Costco brand is incredibly powerful and respected in the US and abroad. Costco members know they are shopping for high quality products from trusted brands with the best value,” said Dion Camp Sanders, Chief Emerging Business Officer, Peloton. “We’re excited to learn from this first seasonal collaboration in the US and hopefully expand distribution of Peloton products to new geographic markets with Costco in the future.”