Reddit Expands Revenue Streams with New Data-Licensing Agreement with Cision

Reddit ( $RDDT) Announces New Data-Licensing Agreement Reddit has announced a new data-licensing agreement with Cision, a public-relations software company. This announcement comes after the company’s recent initial public offering and its first such agreement with Google. Reddit, which started charging for data access last year after previously offering it for free, has identified Cision as one of the numerous entities that previously accessed its data at no charge.

“Cision is one of a select group of partners accessing the full power of data on Reddit,” says Jonathan Flesher,VP, Business Development and Partnerships at Reddit. “Expanded access to authentic public conversations enables Cision to equip its customers with a more comprehensive picture of online sentiment and trends.”

Cision integrates Reddit’s data into its products, enabling clients to track real-time consumer behavior, discussions, and preferences. This partnership represents another step for Reddit in developing data licensing as a significant revenue stream.