Peloton Stock Jumps on TikTok Collaboration
Investors responded positively to news that Peloton ($PTON) has entered an exclusive partnership with TikTok to drive accessibility of fitness and movement with a first-of-its-kind #TikTokFitness Peloton hub. TikTok has one billion active users globally. Peloton’s shares rose 7.82% in morning trading on Thursday following the news.
Oli Snoddy, Vice President of Consumer Marketing at Peloton commented on the collaboration, saying, “Peloton and TikTok both move at the speed of culture to better serve our respective audiences. We collectively recognize the way people engage with fitness is constantly changing. Our team is excited to complement TikTok’s already burgeoning fitness content by introducing the magic of Peloton to new audiences, and in completely new ways.”
Sofia Hernandez, Global Head of Business Marketing at TikTok, said that the partnership will bring inspirational fitness content and entertain Peloton users who come to TikTok to learn, connect with instructors, share fitness journeys, and find community.
“Culture, communities and conversations live on TikTok and this offers brands an opportunity to deeply connect with their audiences. When it comes to the fitness category, we have thousands of communities coming together to connect on everything from #thefitnessjourney to bonding as #runnersoftiktok,” said Ms. Hernandez.
#TikTokFitness Powered by Peloton will be available in the US, UK, and Canada.
About Peloton
Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
