36% of Americans Upgrade Services for Ad-Free Streaming
In recent years, the streaming landscape has witnessed a significant shift in consumer behavior towards ad-free content consumption. A recent survey by Bango reveals a notable trend: 36% of American subscribers have upgraded to ad-free streaming plans to avoid ads.
Another 31% of customers say they have canceled a streaming service after the introduction of ads, showing that customers value the power of choice offered to them by platforms like Prime Video ($AMZN), Disney+ ($DIS), and Netflix ($NFLX), which are ad-free or have ad-free tiers.
There are a number of reasons for this trend in consumer behavior, including:
Consumer Preference: The data underscores consumers’ strong preference for uninterrupted viewing experiences, leading them to opt for ad-free streaming plans.
Impact of Ad-Funded Tiers: The introduction of ad-supported tiers has driven a significant portion of subscribers to upgrade their services, indicating a willingness to pay for an ad-free experience.
Shift in Attitudes: This trend reflects a shift in attitudes towards ads on streaming platforms, with consumers increasingly valuing the option to avoid interruptions.
Market Implications: Streaming services may need to adapt their business models to cater to evolving consumer preferences, offering more ad-free options to retain and attract subscribers.
Overall, the data highlights the growing demand for seamless streaming experiences and the willingness of consumers to invest in ad-free content consumption.
